Design an illustration style for Zefir Design School. The style must simultaneously follow fashion trends, but not abuse them, so that the school can use them for many years and remain relevant.
TYPES OF GRAPHICS Icons, detailed and small illustrations
11
WEEKS It took to develop the style and create all the illustrations
25+
ILLUSTRATIONS Of various complexity and detail created for the project
The Illustration Creation Process
01 STEP
Creating a quick composite sketch, a rough mapping of the main elements.
02 STEP
More detailed sketch drawing finishing with proportional parts.
03 STEP
Search for references for the final finishing of digital illustration.
04 STEP
Final drawing and detailed elaboration of the illustration using colors and textures.
The Basic Principles of Illustration Style
The presence of lines
Illustrations should contain thin lines that are not too bold, but also not too nuanced; they should also convey understatement, lightness and dynamism.
New classic
Style "new" classic re-read with a modern look. The task is to convey a combination of new and old, which has been used in design for more than one century.
Color palette
Do not use bright, open colors, add a little complex tone, however, to make it look fresh and stylish.
Availability of textures
The use of large graphic textures on backgrounds, in parts of the illustration. The cage is like a reference to school.
Icon Pack
GRAPHIC DESIGN
VECTOR, POSTER, GOLDEN SECTION, COMPUTER, BRUSH, BEZIER PEN, CREATING AND DRAWING
COLOR SCIENCE
COLOR CIRCLE, BRUSH, COLOR, COLOR PICKER, PALETTE, COLOR CODE